Fahrenheit Studio Designs New Joss Stone Website
Site Infuses Artistic Psychedelic Imagery For a Unique Web Environment That Recalls the Era of the 'Summer of Love'
LOS ANGELES, CA—March 20, 2007—Fahrenheit Studio, a new media design and 21st century branding firm, today announced their design of JossStone.com for the British soul singer and songwriter's third album, "Introducing Joss Stone," which releases today from Virgin Records. Fahrenheit Studio created a psychedelic and animated user interface that's both artistic and stunning to match the artist's vibrant personality.
Virgin Records called upon Fahrenheit because of the studio's successful record in transforming brands online, especially for popular musicians. Fahrenheit has worked on projects for artists such as The Rolling Stones, Korn, Ben Harper and KT Tunstall, delivering distinctive sites at a high production value.
"Joss Stone is a sweet hippy girl with a knockout, soulful voice and we wanted to create a web environment that matched her personality and was both hip and cool—essentially an expression of her," said Fahrenheit co-founder and director Bob Weitz. "We didn't want her site to be like every other artist site, but a memorable and intimate online destination for her fans to enjoy. We're also known for our color and artwork, which we used fluently on this project to help cultivate an emotional connection with visitors and the artist."
Photographs of the Grammy-winning artist covered in colorful body art were provided by Joss Stone, which Fahrenheit then heightened and weaved throughout the background of the site's multiple pages.
In addition to creating the official site's look and feel, Fahrenheit built the destination's interactive web features including an easy-to-use media player with minimal controls, photo gallery, and extras like downloadable wallpapers and buddy icons, which incorporate the portal's overall Flower Power design.
"When we design a site, we immerse ourselves in the music of the artist and it has a big effect on the look and feel that we create," says Fahrenheit creative director Dylan Tran. "This site is inspired by Joss' soulful music and the visual effervescence of the art and design of hippydom."
A hybrid of Flash and HTML, JossStone.com is Search Engine Optimized for increased search-engine traffic and is internationally accessible with 10 different language selections. JossStone.com also features sample tracks from her new album along with Joss's new video "Tell Me 'Bout It."
About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based new media design firm founded in 1995 by the creative team of Robert Weitz and Dylan Tran. Fahrenheit specializes in branding and web development for high-profile clients such as Virgin Records, Navellier & Associates, IBM, Warner Music Group, Sony Music Entertainment, Warner Bros. Online, Mattel Interactive, and artists such as The Rolling Stones, Korn, Ben Harper and KT Tunstall. For more information visit: www.fahrenheit.com.
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