Features a fun, interactive rollover that reveals the real person/alter ego behind the financial advisor veneer
LOS ANGELES, CA—June 24, 2010—Fahrenheit Studio, a new media design and 21st century branding firm, today announced its design and re-branding of another popular investment management site, Baker Avenue Asset Management.
Fahrenheit Studio worked to focus Baker Avenue’s message on its smarter, safer approach to growing and preserving wealth. It is a message that resonates with investors who’ve been hammered by recent market volatility and are seeking a smarter way to invest for the future.
Robert Weitz, Fahrenheit Studio's co-director, says they also sought to differentiate Baker Avenue from other wealth management firms by allowing the new Web redesign to humanize its personnel. Casual photos and tidbits about the firm’s management team are revealed in an alter-ego rollover on the site's "Our Firm" section.
"In order to build a Web presence that pulls people in, creates a community, and encourages interactive communication, you have to establish trust and credibility," Weitz explains. "We did this by emphasizing the humanity of these advisors. They’re not just incredibly smart investment managers. They're also fun people with hobbies and families, and they understand the personal financial goals of their clients."
More than just a Web site redesign, Fahrenheit Studio created a comprehensive new media approach to online marketing and branding, which delivers a strong, recognizable, and lead generating Web presence for Baker Avenue. From the very first home page animation, visitors experience a consistent correlation to the "invest smart" theme.
Also included are white papers and Webinars, as well as an extensive video library of clips that the firm’s CIO, King Lip, has aired on CNBC. The Web site is visually alive, easy to use and understand, and has helped Baker Avenue distinguish itself from its pinstriped competitors.
About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based new media design firm founded in 1995 by Robert Weitz and Dylan Tran. The firm specializes in branding and Web development for boutique financial professional sites, such as Navellier & Associates and WrapManager. The firm previously built its reputation designing high-concept Web sites for music industry clients, including Virgin Records, Warner Music Group, Sony Music Entertainment, The Rolling Stones, Korn, and Ben Harper. For more information visit: www.fahrenheit.com.
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