Design studio pioneers comprehensive new media approach to online marketing and branding for financial services Web site
LOS ANGELES, CA—August 10, 2010—Fahrenheit Studio, a new media design and 21st century branding firm, today announced it has received the prestigious Gold Summit Creative Award for its design and re-branding of the Baker Avenue Asset Management Web site. Baker Avenue is a financial services firm that provides a full range of investment and wealth management services.
The Summit Creative Awards recognize the creative accomplishments of advertising agencies with annual billings of $30 million or less. For more than 15 years, the competition has established itself as the premier arbiter of creative excellence. Judges search for innovative and creative concepts, strong executions, and the ability to communicate and persuade against a stringent set of standards among 22 creative categories. This year's creative competition included companies from 26 different countries.
Robert Weitz, Fahrenheit Studio's co-director, says their goal was to build essentially a 21st century marketing machine with a variety of cohesive activities to attract new prospects and help retain clients by keeping them up-to-date and informed. "Our business websites can be very complex," Weitz explains. "We advocate simple, beautifully designed sites that tell our client’s stories and build communities around their products, services, and ideas."
"We designed the Baker Avenue site to engage, educate, and even entertain visitors. While it looks simple and clean, the engine behind the design is structured to be a marketing powerhouse that maximizes subtle but effective SEO to deliver brand recognition, qualified leads, and ultimately conversions into clients."
The award-winning Web site features ongoing communication media such as weekly newsletters, quarterly Webcasts, and video clips with market insights accessible to new visitors and the firm's clients. The Web site is visually alive, easy to use and understand, and has helped Baker Avenue distinguish itself from its competitors.
About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based new media design firm founded in 1995 by Robert Weitz and Dylan Tran. The firm specializes in branding and Web development for boutique financial professional sites, such as Navellier & Associates and WrapManager. The firm previously built its reputation designing high-concept Web sites for music industry clients, including Virgin Records, Warner Music Group, Sony Music Entertainment, The Rolling Stones, Korn, and Ben Harper. For more information visit: www.fahrenheit.com.
"Fahrenheit Studio came up with a complete branding and communications strategy that has helped me expand my online presence, update my image, and connect with my readers in better ways. They did everything from designing the Mauldin logo and building the website to revamping my newsletters. I encourage you to contact them and see what they can do for you."
—John Mauldin, President, Mauldin Companies
"Fahrenheit Studio has invigorated our brand, created an interactive online community, significantly improved the return on investment of our SEO marketing budget, created a qualified lead generation engine to drive our sales efforts, and provided tremendous enhancements to our client retention management."
—Gabriel F. Burczyk, CEO, WrapManager, Inc.
"Fahrenheit Studio has really come through for Virgin Records in 2005. They consistently hit their deadlines while managing to deliver extremely high-quality, gorgeous artist websites within budget. Bringing Fahrenheit into our online branding process has met with acclaim from both the artists, managers and executive staff at EMI."
—Jesse Kanner, Director of New Media, Virgin Records
"Fahrenheit Studio helped us to formulate a strategy and execute it from soup to nuts. The results were stunning: We grew from $2 billion to $6 billion AUM; newsletter grew from 20,000 to 100,000 readers. We also launched a campaign that brought in 300 accredited investor leads in the first few hours—eventually more than $1 billion in leads overall."
—Patrick O'Connor, Marketing Director, Navellier & Associates
"Hiring Fahrenheit Studio as our branding and packaging design firm for our traditional print media and online needs was one of the best decisions we made on our product launch. Fahrenheit really cares about their clients. I always knew that both the project and my back was covered."
—Jeannette Draper, Project Manager, Madison Project
"Fahrenheit Studio knows what it takes to build a brand, and helped us achieve remarkable brand equity for Lessonlab in less than 5 years. They did this by constantly working to align our look and feel with our mission. I know of no other design team that can work effectively on such a diversity of projects."
—James Stigler, CEO, Lessonlab, Inc.
"The best thing about Fahrenheit Studio is that they are very imaginative and fun to collaborate with. We can review sketches, drawings, budgets and copy online at our convenience, and the project proceeds no matter how busy we are. They are extremely responsive and easy to communicate with...I don't know what I'd do without them!"
—Eric Garcia, Owner, 48 Windows Music & Mix