LA-based branding and design firm is recognized as "best of the best" for renowned economist John Mauldin's Web site
LOS ANGELES, CA—May 24, 2011—Fahrenheit Studio, a new media branding and design firm, announced today that it has received the prestigious Horizon Interactive Award for its design and re-branding of the Mauldin Web site. John Mauldin is a renowned financial expert, a New York Times best-selling author, and a pioneering online commentator. Each week, over 1 million readers turn to Mauldin for his penetrating view on Wall Street, global markets, and economic history.
The Horizon Interactive Awards is an international competition recognizing outstanding achievement among interactive media producers. Each year, the Horizon Interactive Awards receives hundreds, if not thousands of entries from all over the world. A panel of industry professionals, from diverse multimedia, graphic design, and marketing backgrounds, review the entries to determine the award winners.
Robert Weitz, Fahrenheit Studio's co-director, says they created a living brand for celebrity economist John Mauldin by pulling all of his activities together into a single comprehensive system. "We worked with John to sharpen his image, his message, and his communications to over 1 million subscribers. Our mission was to transform his brand from a regional niche to a global international presence. The Web site is a complete destination where one can connect with John Mauldin's books, newsletters, videos, forums, and more."
JohnMauldin.com is a highly dynamic framework for a prolific writer, thinker, and economist. Launched recently, it has already garnered praise as a forum for John Mauldin’s ideas and an aggregator of his diverse activities.
About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based new media design firm founded in 1995 by Robert Weitz and Dylan Tran. The firm specializes in creating living brands for businesses and celebrities. Fahrenheit built its reputation designing high-concept Web sites for music industry clients, including Virgin Records, Warner Music Group, Sony Music Entertainment, The Rolling Stones and Ben Harper. For more information visit: www.fahrenheit.com.
"Fahrenheit Studio came up with a complete branding and communications strategy that has helped me expand my online presence, update my image, and connect with my readers in better ways. They did everything from designing the Mauldin logo and building the website to revamping my newsletters. I encourage you to contact them and see what they can do for you."
—John Mauldin, President, Mauldin Companies
"Fahrenheit Studio has invigorated our brand, created an interactive online community, significantly improved the return on investment of our SEO marketing budget, created a qualified lead generation engine to drive our sales efforts, and provided tremendous enhancements to our client retention management."
—Gabriel F. Burczyk, CEO, WrapManager, Inc.
"Fahrenheit Studio has really come through for Virgin Records in 2005. They consistently hit their deadlines while managing to deliver extremely high-quality, gorgeous artist websites within budget. Bringing Fahrenheit into our online branding process has met with acclaim from both the artists, managers and executive staff at EMI."
—Jesse Kanner, Director of New Media, Virgin Records
"Fahrenheit Studio helped us to formulate a strategy and execute it from soup to nuts. The results were stunning: We grew from $2 billion to $6 billion AUM; newsletter grew from 20,000 to 100,000 readers. We also launched a campaign that brought in 300 accredited investor leads in the first few hours—eventually more than $1 billion in leads overall."
—Patrick O'Connor, Marketing Director, Navellier & Associates
"Hiring Fahrenheit Studio as our branding and packaging design firm for our traditional print media and online needs was one of the best decisions we made on our product launch. Fahrenheit really cares about their clients. I always knew that both the project and my back was covered."
—Jeannette Draper, Project Manager, Madison Project
"Fahrenheit Studio knows what it takes to build a brand, and helped us achieve remarkable brand equity for Lessonlab in less than 5 years. They did this by constantly working to align our look and feel with our mission. I know of no other design team that can work effectively on such a diversity of projects."
—James Stigler, CEO, Lessonlab, Inc.
"The best thing about Fahrenheit Studio is that they are very imaginative and fun to collaborate with. We can review sketches, drawings, budgets and copy online at our convenience, and the project proceeds no matter how busy we are. They are extremely responsive and easy to communicate with...I don't know what I'd do without them!"
—Eric Garcia, Owner, 48 Windows Music & Mix