Fahrenheit Studio Honored with a 2016 Summit Creative Award
Design studio wins top marketing award for WATG Urban Architecture Studio website
LOS ANGELES, CA—July 14, 2016—Fahrenheit Studio, one of Los Angeles’ premier boutique branding firms, is a Silver winner in the 2016 Summit Creative Award (SCA) competition. Fahrenheit Studio was chosen out of more than 5,000 submissions from 21 countries for its creative work with WATG, an acclaimed international architectural firm with 9 global locations, including New York, London, Los Angeles, Singapore, and Dubai.
Fahrenheit Studio received top honors from the SCA for the website it designed and developed for WATG’s Urban Architecture Studio (urban.watg.com), an elite group of architects, master planners, and strategists that creates innovative urban gathering places. The challenge was to create a visually powerful online presence that their target audience of on-the-go, time-pressed developers would find engaging, intuitive, and accessible.
“Surprisingly, many top architectural firms have sites that are slow, poorly organized, and difficult to use,” said Robert Weitz, Fahrenheit Studio’s Co-Director. “The old WATG Urban site was no exception. We changed that by creating an elegant, mobile-friendly platform that enables developers to quickly find the information they’re looking for and determine whether WATG is the right fit.”
The new WATG Urban website showcases the group’s artful placemaking and innovative design thinking with responsive high-resolution imagery that loads quickly on all devices. Other optimized features include a streamlined, user-friendly navigation, interactive photo slideshows, and an advanced filtering system that makes it easy to find and view projects by region, type, discipline, and more.
Now celebrating its 22nd year, the Summit Creative Award is a top international competition that honors creative excellence in marketing and advertising. Winners are selected by a distinguished panel of judges based on innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade.
The win for the WATG Urban Architecture Studio website marks Fahrenheit Studio’s sixth Summit Creative Award to date.
About Fahrenheit Studio
Fahrenheit Studio is a branding and design agency based in Los Angeles. Founded in 1995 by Robert Weitz and Dylan Tran, the firm specializes in building interactive brand experiences that drive customer engagement and conversions. Fahrenheit has developed complete branding and marketing strategies, websites, and online applications for clients such as Virgin Records, Warner Music Group, and IBM. For more information, visit fahrenheit.com.
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