Dylan Tran co-founded Fahrenheit Studio in 1995. As creative director, she oversees all branding campaigns and website development, managing the interface between marketing and technology specialists. Dylan has spearheaded projects for clients such as Virgin Records, UCLA, IBM, Warner Bros. Online and Mattel Interactive.
A pioneer in digital design, Dylan was creating award-winning, graphically rich websites at a time when the Internet was defined by static pages of blue and white text. Drawing on her background in the fine arts, she helped revolutionize the music industry's online presence with dynamic, distinctively branded sites for artists such as the Rolling Stones, Ben Harper, Korn, and Joss Stone—significantly boosting the artists' fan base in the process and leading to greater audience participation and engagement. Dylan continues to innovate with complete branding strategies for a range of financial, educational, luxury goods, and entertainment clients.
Dylan began her career as art director and managing editor of High Performance, a seminal arts publication that garnered an Utne Reader Award during her tenure. While there, she was introduced to desktop publishing and quickly became a leader in the field, transitioning High Performance into one of the first all-digitally produced magazines.
She went on to start her own digital design studio, which created album packaging and print graphics for artists such as the Eagles, Fleetwood Mac, Neil Diamond, and Barbra Streisand. During this time, Dylan helped usher the major music labels into the digital age by setting up computer art templates as well as production standards.
Dylan holds a BFA in painting from the University of California, Los Angeles. Her artwork has been exhibited internationally. She has also curated and juried several art shows, and sat on the advisory boards of nonprofit arts organizations such as the Getty Trust Fund for the Visual Arts, the Museum of Contemporary Art, and Liberty Hill Foundation.
In her spare time, Dylan likes to travel, paint, and play the guitar.
"Fahrenheit Studio came up with a complete branding and communications strategy that has helped me expand my online presence, update my image, and connect with my readers in better ways. They did everything from designing the Mauldin logo and building the website to revamping my newsletters. I encourage you to contact them and see what they can do for you."
—John Mauldin, President, Mauldin Companies
"Fahrenheit Studio has invigorated our brand, created an interactive online community, significantly improved the return on investment of our SEO marketing budget, created a qualified lead generation engine to drive our sales efforts, and provided tremendous enhancements to our client retention management."
—Gabriel F. Burczyk, CEO, WrapManager, Inc.
"Fahrenheit Studio has really come through for Virgin Records in 2005. They consistently hit their deadlines while managing to deliver extremely high-quality, gorgeous artist websites within budget. Bringing Fahrenheit into our online branding process has met with acclaim from both the artists, managers and executive staff at EMI."
—Jesse Kanner, Director of New Media, Virgin Records
"Fahrenheit Studio helped us to formulate a strategy and execute it from soup to nuts. The results were stunning: We grew from $2 billion to $6 billion AUM; newsletter grew from 20,000 to 100,000 readers. We also launched a campaign that brought in 300 accredited investor leads in the first few hours—eventually more than $1 billion in leads overall."
—Patrick O'Connor, Marketing Director, Navellier & Associates
"Hiring Fahrenheit Studio as our branding and packaging design firm for our traditional print media and online needs was one of the best decisions we made on our product launch. Fahrenheit really cares about their clients. I always knew that both the project and my back was covered."
—Jeannette Draper, Project Manager, Madison Project
"Fahrenheit Studio knows what it takes to build a brand, and helped us achieve remarkable brand equity for Lessonlab in less than 5 years. They did this by constantly working to align our look and feel with our mission. I know of no other design team that can work effectively on such a diversity of projects."
—James Stigler, CEO, Lessonlab, Inc.
"The best thing about Fahrenheit Studio is that they are very imaginative and fun to collaborate with. We can review sketches, drawings, budgets and copy online at our convenience, and the project proceeds no matter how busy we are. They are extremely responsive and easy to communicate with...I don't know what I'd do without them!"
—Eric Garcia, Owner, 48 Windows Music & Mix