Robert Weitz is a founding partner at Fahrenheit Studio. As chief marketing strategist, he is an expert on the use of interactive and social media to increase brand recognition and loyalty. For the past 16 years, he has been designing and building brands, websites, and applications for clients such as EMI, Virgin Records, Warner Bros Interactive Entertainment, Warner Music Group, and IBM.
As a designer, brand strategist, and social media pioneer, Robert has been at the forefront of the digital revolution. An early proponent of interactive multimedia, he created some of the first rich media websites using 3D and Flash animation. Later, he worked with IBM and the 5 major record labels on the historic Madison Project, which tested the digital delivery of music to a broadband audience. He also re-branded Virgin Records America, helped them establish web standards, and designed branded websites for their artists.
In 2005, Fahrenheit Studio began consulting with the financial services industry to build brands that stand out from the "gray and blue" crowd. Under Robert's leadership, Fahrenheit Studio created comprehensive marketing strategies—including social media campaigns and funnel marketing techniques—for a variety of financial heavyweights, including John Mauldin and Navellier & Associates. As a result, these clients were able to engage consumers in a two-way conversation, establish active online communities, and generate substantial investor leads.
Robert began his career as a high-end commercial architectural designer, where he honed his 3D design and animation skills. Prior to launching Fahrenheit Studio, Robert co-founded Telos Design Group, an architecture firm that used sophisticated computer graphics to design luxury homes and post-production studios.
Robert holds a BA in classics and philosophy from Evergreen State College. From there, he went on to study architecture as a graduate student at the innovative, independent SCI-Arc.
Robert is a master woodworker, an amateur chef, and an accomplished painter and photographer. He has a passion for music, and loves to make guitars as well as play them.
"Fahrenheit Studio came up with a complete branding and communications strategy that has helped me expand my online presence, update my image, and connect with my readers in better ways. They did everything from designing the Mauldin logo and building the website to revamping my newsletters. I encourage you to contact them and see what they can do for you."
—John Mauldin, President, Mauldin Companies
"Fahrenheit Studio has invigorated our brand, created an interactive online community, significantly improved the return on investment of our SEO marketing budget, created a qualified lead generation engine to drive our sales efforts, and provided tremendous enhancements to our client retention management."
—Gabriel F. Burczyk, CEO, WrapManager, Inc.
"Fahrenheit Studio has really come through for Virgin Records in 2005. They consistently hit their deadlines while managing to deliver extremely high-quality, gorgeous artist websites within budget. Bringing Fahrenheit into our online branding process has met with acclaim from both the artists, managers and executive staff at EMI."
—Jesse Kanner, Director of New Media, Virgin Records
"Fahrenheit Studio helped us to formulate a strategy and execute it from soup to nuts. The results were stunning: We grew from $2 billion to $6 billion AUM; newsletter grew from 20,000 to 100,000 readers. We also launched a campaign that brought in 300 accredited investor leads in the first few hours—eventually more than $1 billion in leads overall."
—Patrick O'Connor, Marketing Director, Navellier & Associates
"Hiring Fahrenheit Studio as our branding and packaging design firm for our traditional print media and online needs was one of the best decisions we made on our product launch. Fahrenheit really cares about their clients. I always knew that both the project and my back was covered."
—Jeannette Draper, Project Manager, Madison Project
"Fahrenheit Studio knows what it takes to build a brand, and helped us achieve remarkable brand equity for Lessonlab in less than 5 years. They did this by constantly working to align our look and feel with our mission. I know of no other design team that can work effectively on such a diversity of projects."
—James Stigler, CEO, Lessonlab, Inc.
"The best thing about Fahrenheit Studio is that they are very imaginative and fun to collaborate with. We can review sketches, drawings, budgets and copy online at our convenience, and the project proceeds no matter how busy we are. They are extremely responsive and easy to communicate with...I don't know what I'd do without them!"
—Eric Garcia, Owner, 48 Windows Music & Mix