Fahrenheit Studio Revitalizes Brand for Top 30 Architecture Firm LPA Inc.
LOS ANGELES, CA—March 19, 2019—Branding agency Fahrenheit Studio announces the launch of a new brand identity, message, and website for LPA Inc., a leading architecture firm with six offices in California and Texas that specializes in educational, corporate, and civic design.
LPA engaged Fahrenheit Studio to unify their brand communications, create a compelling and cohesive visual identity, and improve their RFP process. “LPA is a pioneer when it comes to integrated, sustainable design,” said Fahrenheit Studio's chief marketing strategist Robert Weitz. “They’re known for their innovative ideas, deep research, and collaborative approach. But those qualities weren’t coming across in their branded materials or proposal process. Our task was to craft a brand message and identity that would help them attract clients, close more deals, and highlight their thought leadership.”
Fahrenheit Studio worked closely with LPA to redefine the company’s vision, values, and strategic positioning. They developed a cohesive brand message centered around the idea that LPA offers a “better process with better results.” Fahrenheit Studio also helped streamline the firm’s RFP process, creating templates that enable LPA’s team to quickly respond with compelling communications and visuals.
Finally, LPA’s website was reimagined from the ground up, with a focus on improving the user interface design, interactivity, and experience. “We’ve made it easy for visitors to filter through LPA’s projects by expertise, services, or region and find exactly what they’re looking for,” said Dylan Tran, Fahrenheit Studio’s creative director. “We’ve also included a unique tool that allows the team to create customized ‘playlists’ of articles, projects, and videos that they can share with prospects and clients. It transforms their website from a static portfolio into an engaging, dynamic showcase.”
“In 2018, LPA jumped from #34 to #26 on the Architectural Record list of top architecture firms,” added Weitz. “The reinvigorated brand identity and message played an important role in supporting and accelerating the firm’s growth.”
About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based branding and design agency founded in 1995 by Robert Weitz and Dylan Tran. The firm specializes in building complete branding and marketing systems for financial, architectural, entertainment, and technology companies. Fahrenheit works with a wide variety of clients such as IBM, Virgin Records, Mattel, Charles Schwab & Company, and Universal Music Group. Learn more at fahrenheit.com.
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