Robert Weitz

Robert Weitz is a founding partner at Fahrenheit Studio. As chief marketing strategist, he is an expert on the use of interactive and social media to increase brand recognition and loyalty. For the past 27 years, he has been designing and building brands, websites, and applications for clients such as EMI, Virgin Records, Warner Bros Interactive Entertainment, Warner Music Group, and IBM.

As a designer, brand strategist, and social media pioneer, Robert has been at the forefront of the digital revolution. An early proponent of interactive multimedia, he created some of the first rich media websites using 3D and Flash animation. Later, he worked with IBM and the 5 major record labels on the historic Madison Project, which tested the digital delivery of music to a broadband audience. He also re-branded Virgin Records America, helped them establish web standards, and designed branded websites for their artists.

In 2005, Fahrenheit Studio began consulting with the financial services industry to build brands that stand out from the “gray and blue” crowd. Under Robert’s leadership, Fahrenheit Studio created comprehensive marketing strategies—including social media campaigns and funnel marketing techniques—for a variety of financial heavyweights, including John Mauldin and Navellier & Associates. As a result, these clients were able to engage consumers in a two-way conversation, establish active online communities, and generate substantial investor leads.

Robert began his career as a high-end commercial architectural designer, where he honed his 3D design and animation skills. Prior to launching Fahrenheit Studio, Robert co-founded Telos Design Group, an architecture firm that used sophisticated computer graphics to design luxury homes and post-production studios.

Robert holds a BA in classics and philosophy from Evergreen State College. From there, he went on to study architecture as a graduate student at the innovative Southern California Institute of Architecture (SCI-Arc).

Robert is a master woodworker, an amateur chef, and an accomplished painter and photographer. He has a passion for music, and loves to make guitars as well as play them.

About Fahrenheit Studio

Testimonials

"After 50 years in business, our brand was fragmented, our RFP process was disorganized and inconsistent, and our website didn't reflect the creativity and innovation we're known for. Fahrenheit Studio helped us rethink our messaging and streamline our RFP/RFQ response materials, which has saved us a lot of time and money. They also redesigned our website from the ground up, creating a powerful, modern online presence with vibrant, fast-loading images, a sophisticated sorting function, and a unique feature called ‘playlists’ that lets us curate articles, projects, and videos by topic and share them with prospects and clients. Since we started working with Fahrenheit, we’ve jumped from #34 to #26 on the Architectural Record list of top architecture firms. The results really speak for themselves."

—Ron Leland, Integrated Communications Director, LPA Inc.

"Our company was growing rapidly and competing with significantly larger firms, but our image was out of date. It didn't reflect our capabilities or the quality of our services. Fahrenheit really listened to us to make sure they understood our wants and needs. Then they helped us completely revamp our brand into something that truly conveyed who we are. I wouldn’t hesitate to recommend them. They were wonderful to work with."

—Scott Kays, CFA®, CFP®, Managing Partner, Kays Financial Advisory Corporation

"We first approached Fahrenheit a year ago, following a period of rapid growth and change, including the acquisition of another company. We recognized that we needed to build strong internal and external brand awareness. Fahrenheit took the time to get to know our business, our employees and our customers. They helped us develop a unified brand message, an exciting new visual identity, and a clear strategy for moving forward. The rebrand has been a huge success across the board—from employees to customers. It's revived our image as a fun, innovative, and user-friendly company. The message we're sending finally matches the way we see ourselves."

—Matt McLellan, President, Evisions, Inc.

"Fahrenheit Studio helped with our investment firm’s brand message and website. They were recommended to us by a friend who noticed our struggles in finding the right marketing agency. We knew we had been steered in the right direction from the first meeting. Fahrenheit was able to quickly fulfill our marketing needs, bringing strong design with compelling and unique content. They were always responsive and frequently went above and beyond what we had asked. We would strongly recommend Fahrenheit in the future."

—Jason Scott, Chief Operating Officer, L&S Advisors

"We turned to Fahrenheit Studio for a modern rebrand of our platform, and to better engage with our user base. Fahrenheit really took the time to understand our managed futures business and what users needed from the services we provided. It was a very thoughtful process to build a lasting brand and user experience, and best of all they did it within our budget. The entire Fahrenheit team was courteous, conscientious, and very enjoyable to work with."

—JonPaul Jonkheer, Executive Vice President, IASG, Inc.

"Fahrenheit's design transformed us from a financial firm into a global brand. We look bigger and work better. Our new web presence now helps drive the other aspects of our business, making our customer interaction more efficient and effective. Importantly, when people reach us, we have more clout."

—JJ Burns, CEO, JJ Burns & Company

"Fahrenheit Studio has really come through for Virgin Records. They consistently hit their deadlines while managing to deliver extremely high-quality, gorgeous artist websites within budget. Bringing Fahrenheit into our online branding process has met with acclaim from both the artists, managers and executive staff at EMI."

—Jesse Kanner, Director of New Media, Virgin Records

"Fahrenheit Studio helped us to formulate a strategy and execute it from soup to nuts. The results were stunning: We grew from $2 billion to $5 billion AUM; newsletter grew from 20,000 to 80,000 readers. We also launched a campaign that brought in 300 accredited investor leads in the first few hours, resulting in more than $35 million in new business."

—Patrick O'Connor, Marketing Director, Navellier & Associates

"Fahrenheit Studio is a pleasure to work with and they have delivered outstanding results for our e-commerce property Zansaar.com. The entire project from concept to delivery was co-ordinated between India and LA and executed flawlessly without a single face to face meeting."

—Jawad Ayaz, CEO, Zansaar.com

"Fahrenheit Studio came up with a complete branding and communications strategy that has helped me expand my online presence, update my image, and connect with my readers in better ways. They did everything from designing the Mauldin logo and building the website to revamping my newsletters. I encourage you to contact them and see what they can do for you."

—John Mauldin, President, Mauldin Companies

"Fahrenheit Studio knows what it takes to build a brand, and helped us achieve remarkable brand equity for Lessonlab in less than 5 years. They did this by constantly working to align our look and feel with our mission. I know of no other design team that can work effectively on such a diversity of projects."

—James Stigler, CEO, Lessonlab, Inc.

"The Fahrenheit team is one of the true treasures of the design world. Their expertise goes well beyond any ordinary firm. With a wide range of skills and expertise they can help their clients with both conceptual and business concepts. From design, to websites, marketing, branding, one would be hard pressed to find one company that would have such a wide range of both skills and talents."

—Eric Garcia, Owner, 48 Windows Music & Mix

"Fahrenheit Studio has invigorated our brand, created an interactive online community, significantly improved the return on investment of our SEO marketing budget, created a qualified lead generation engine to drive our sales efforts, and provided tremendous enhancements to our client retention management."

—Gabriel F. Burczyk, CEO, WrapManager, Inc.